DeTomaso Watches: A Legacy of Luxury

Estimated read time 16 min read

As you peruse the selection of luxury timepieces offered by DeTomaso Watches, you’re not simply choosing a watch. You’re becoming part of a legacy. Since its founding in 1959, DeTomaso has been crafting exquisite Swiss-made watches that showcase the finest materials and most advanced movements. Each DeTomaso timepiece is a work of art, from the polished bezels and dials showcasing mother-of-pearl, diamonds, or precious gemstones to the meticulously engraved and decorated mechanical parts that make the precision Swiss movements tick with flawless accuracy.

Owning a DeTomaso watch signifies your appreciation for the finest details and most luxurious adornments. It signifies your understanding that true luxury means possessing something that transcends fleeting fashion and trends. A DeTomaso watch is a timeless heirloom, built to last for generations. When you wear a DeTomaso, you carry that legacy of luxury, quality, and timeless elegance with you. You become part of a tradition of excellence that has endured for over half a century.

The History of DeTomaso Watches

DeTomaso watches have a rich history spanning over 50 years. Founded in 1959 by Alejandro de Tomaso, an Argentinian entrepreneur and race car driver, the brand is renowned for producing high-quality timepieces inspired by luxury sports cars.

In the 1960s, DeTomaso gained fame for its Vallelunga sports car and began creating watches to complement its vehicles. The first was the Chrono Vallelunga, a chronograph featuring a tachymeter scale to measure speed. DeTomaso continued this tradition of naming watches after its cars into the 1970s with the Pantera and Longchamp series.

A Commitment to Excellence

DeTomaso is committed to excellence, using only the finest materials and Swiss-made movements in its watches. Cases are crafted from 18-karat gold or stainless steel, with dials made of silver and gold. Straps are hand-sewn alligator leather or stainless steel bracelets. Inside, precise Swiss quartz or automatic mechanical movements keep impeccably accurate time.

The Modern Collection

Today, DeTomasoโ€™s collection includes contemporary yet elegant timepieces that pay homage to the brandโ€™s motoring heritage. The Pantera is a sleek chronograph with a tachymeter bezel and a date window at 6 oโ€™clock. The Longchamp series features rectangular cases and retro styling. At the high end, the Deauville Tourbillon contains an intricate mechanical tourbillon movement visible through its skeletonized dial.

With a long history of producing premium timepieces inspired by high-performance vehicles, DeTomaso watches embody luxury, precision, and enduring style. For those seeking an exclusive watch imbued with the spirit of the open road, DeTomaso delivers a first-class experience.

What Makes DeTomaso Watches Unique

DeTomaso watches are renowned for their impeccable craftsmanship, innovative designs, and dedication to luxury. What truly sets DeTomaso apart and has allowed the company to become a leader in high-end timepieces are the following unique attributes:

Premium Materials

DeTomaso uses only the finest materials sourced from around the world to construct their watches. Precious metals like 18K rose and yellow gold, platinum, and sterling silver are hallmarks of DeTomaso cases and bracelets. They are also known for incorporating high-quality leather straps and rare, colorful gemstones like amethyst, citrine, and lapis lazuli into their designs. These opulent materials showcase DeTomasoโ€™s commitment to lavishness and magnificence.

Swiss-Made Movements

At the heart of each DeTomaso watch is a prestigious Swiss-made movement. Renowned movement manufacturers like ValFleurier, Vaucher Manufacture Fleurier, and La Joux-Perret supply DeTomaso with mechanical movements renowned for their precision, reliability, and longevity. These superior movements enable DeTomaso timepieces to meet the stringent criteria to be designated as Swiss-made under Swiss law.

Limited Editions

DeTomaso frequently releases limited edition collections, ranging from as few as 10 to 500 pieces. These highly exclusive timepieces feature unique dials, cases, and movements that are serialized and accompanied by a certificate of authenticity. For the discerning watch enthusiast, obtaining one of these rare, limited-edition masterpieces is the pinnacle of prestige and status.

With their choice of premier materials, distinguished movements, and select limited editions, DeTomaso has rightfully earned their reputation as makers of the worldโ€™s preeminent luxury timepieces. For those seeking the finest watches, DeTomaso is in a class all their own.

The Top DeTomaso Watch Models

DeTomaso has produced many popular luxury watch models over the years. Three of their most well-known and sought-after models are:

The Pantera

The Pantera is DeTomasoโ€™s flagship watch model. First introduced in 1971, the Pantera exudes a bold, eye-catching style with its stainless steel case and mesh bracelet. The Pantera features automatic movement, a retro 70s-inspired dial with a distinctive โ€˜Tโ€™ logo at the 12 oโ€™clock position, and water resistance up to 100 meters. Variations of the Pantera include the Pantera Power Reserve, offering up to 42 hours of power reserve, and the Pantera Open Heart with an open dial showcasing the automatic movement inside. For those seeking a high-end, fashionable timepiece with a retro flair, the Pantera watch is a superb choice.

The Longchamp

DeTomasoโ€™s Longchamp watch is a classic, understated model named after the famous French racecourse. The Longchamp has a simple yet elegant design with a stainless steel case, an alligator leather strap, and a silvered dial with Roman numeral hour markers. Inside is a Swiss-made automatic movement. The Longchamp exudes a timeless sophistication and refinement perfect for any occasion. Variants such as the Longchamp Panoramica and Longchamp Open Heart provide additional styling options with open dial or chronograph features.

The Guara

The Guara is one of DeTomasoโ€™s most prestigious watch models, named after a mountain range in Brazil. Encased in rose gold with an alligator strap, the Guara features an open dial showcasing its manual-wind movement and 18K rose gold rotor. The enamel dial has Roman numeral hour markers and a small seconds subdial at the 6 oโ€™clock position. Water resistant up to 30 meters, the Guara is a limited edition model that provides an exceptional level of luxury, craftsmanship, and prestige for the discerning watch collector.

In summary, DeTomaso is renowned for producing high-quality luxury timepieces with timeless, elegant designs. Their most well-known models like the Pantera, Longchamp, and Guara offer distinctive styles to suit any taste, from retro-inspired fashion watches to prestigious dress watches. With a DeTomaso watch on your wrist, you’ll always travel in style.

DeTomaso’s Signature Esthetic and Design

DeTomaso timepieces are renowned for their innovative designs and high-quality craftsmanship. Since the brandโ€™s inception, DeTomaso has pushed the boundaries of traditional watchmaking, resulting in truly unique pieces that stand out.

Distinctive Cases

DeTomaso watch cases are conceived to be visually striking yet durable. Forged from precious metals like yellow gold, rose gold, and platinum, the multi-faceted cases feature a combination of brushed and polished surfaces that catch the light. DeTomasoโ€™s signature cushion-shaped cases are ergonomic, conforming comfortably to the wrist. For a bold look, DeTomaso produces tonneau-shaped watches with curved sides and pointed ends.

Cutting-Edge Complications

DeTomaso is dedicated to developing watches with useful and groundbreaking functions. Models like the Pantera incorporate a flyback chronograph, with an instantaneous reset pusher to measure consecutive time intervals swiftly. The P72 timepiece includes a regatta timer to precisely count down the critical minutes before a yacht race begins. A moon phase indicator on select DeTomaso watches tracks the lunar cycle, displaying the shape and illumination of the moon as viewed from Earth. These sophisticated complications demonstrate DeTomasoโ€™s mastery of watchmaking.

Striking Dials

The dials of DeTomaso watches are designed to captivate at first glance. Elaborately textured dials, including guilloche, basket weave, and sunray patterns, create visual depth and nuance. DeTomaso frequently combines multiple dial materials, such as an outer minute track of enamel or mother-of-pearl and an inner section of richly colored lacquer. Rose gold-plated hour markers and Dauphine-style hands are hallmarks of DeTomasoโ€™s dials.

For over 50 years, DeTomaso has produced timepieces renowned for their bold and distinctive designs. By continuously innovating and pushing the boundaries of traditional watchmaking, DeTomaso creates luxury watches that are as visually striking as they are technically masterful.

The Technology Behind DeTomaso Watches

DeTomaso timepieces utilize innovative technologies and high-quality materials to achieve a level of precision and durability suitable for the legacy of the brand.

In-House Movement

At the heart of each DeTomaso watch is a Swiss-made mechanical movement designed and assembled in-house. The self-winding calibers feature components made from durable, anti-corrosion alloys that provide longevity and resilience. Multiple layers of lubrication and shock protection systems guard the movements from damage.

The mechanical movements eschew batteries, instead harnessing the natural motion of the wearerโ€™s wrist to wind a mainspring and keep accurate time. This results in a smooth secondhand sweep and an enduring power reserve. Movements are hand-finished, with features like perlage, anglage, and Cรดtes de Genรจve striping. These embellishments demonstrate the brandโ€™s commitment to fine craftsmanship.

High-Tech Materials

DeTomaso incorporates cutting-edge materials into their watches, including titanium, carbon fiber, and ceramic. These contemporary materials offer advantages over traditional stainless steel, such as extreme durability, corrosion resistance, and lightweight comfort.

Titanium alloys and carbon fiber composites are employed in certain watch cases and bracelets. Their inherent strength and minimal weight provide ergonomic benefits without sacrificing resilience. Ceramic components, like bezel inserts, pushers, and crown guards, showcase a distinctive matte finish and scratch-proof nature.

Water Resistance

As a maker of luxury tool watches, DeTomaso ensures their timepieces can withstand exposure to the elements. Watch cases are individually tested to meet stringent water resistance standards, from 100 to 500 meters depending on the model. Gaskets and seals throughout the case, crown, pushers, and crystal preserve structural integrity under pressure.

This combination of in-house movements, high-performance materials, and robust water resistance allows DeTomaso watches to serve as both fashionable accessories and reliable instruments, living up to their prestigious name. With meticulous Swiss craftsmanship and forward-thinking design, DeTomaso continues to push the boundaries of mechanical watchmaking.

Where to Buy Authentic DeTomaso Timepieces

When seeking an authentic DeTomaso luxury timepiece, you have a few options to obtain one from reputable sources.

Authorized Retailers

DeTomaso watches are sold through a selective network of authorized retailers around the world. Locate authorized retailers on the DeTomaso website by entering your location. These certified retailers have been thoroughly vetted to guarantee they sell genuine DeTomaso watches with valid manufacturer’s warranties. Purchasing from unauthorized sources runs the risk of counterfeit products.

DeTomaso Boutiques

For the ultimate luxury shopping experience, visit an official DeTomaso boutique. DeTomaso operates a number of company-owned boutiques in major cities like London, Paris, New York, Tokyo, and Hong Kong. DeTomaso boutiques carry the brand’s full range of collections and limited editions. Their expert staff provide exceptional service in an upscale setting.

DeTomaso Website

The official DeTomaso website is a secure way to buy authentic DeTomaso timepieces. The company ships worldwide directly from its workshops in Switzerland. Buying directly from the brand ensures your watch comes with all original packaging and documents, as well as the DeTomaso certificate of authenticity to validate it is a genuine product. Their website frequently features special offers and exclusive online-only models not available elsewhere.

Private Sellers and Auction Houses

Well-established auction houses like Sotheby’s, Christie’s, and Antiquorum, as well as private collectors, periodically offer DeTomaso watches for sale. When purchasing pre-owned pieces from these sources, exercise caution. Deal only with reputable sellers that can prove the authentication of the watch. Examine the condition carefully and make sure all original paperwork, boxes, and warranty cards are included. Private sales and auctions can yield good deals on hard-to-find vintage models, but there are also counterfeits in the secondary market. Do extensive research on the specific model before bidding to avoid fraud.

In summary, your best options for buying a real DeTomaso watch are through authorized retailers, DeTomaso boutiques, the official DeTomaso website, and reputable auction houses or private sellers that can verify the timepiece’s authenticity. By purchasing from trusted sources, you can acquire your DeTomaso watch with confidence.

Caring for and Maintaining Your DeTomaso Watch

As a luxury timepiece, your DeTomaso watch requires proper care and maintenance to keep it in pristine working condition. By following a regular care regimen, you can ensure your DeTomaso watch continues to be an elegant accessory for years to come.

Servicing Your Watch

It is recommended that you have your DeTomaso watch serviced by an authorized dealer every 2 to 3 years to keep the movement in accurate working order. During a standard service, the watchmaker will disassemble the movement, thoroughly clean and inspect all parts, replace any worn or damaged components, reassemble the movement, test the water resistance, and polish the case and bracelet.

Winding and Setting Your Watch

If your DeTomaso watch is an automatic mechanical model, it is powered by the motion of your wrist. Gently swing or rotate your arm to manually wind the watch before wearing it. For the most accurate timekeeping, wind your watch fully and set the time. Adjust the time by pulling out the crown and turning it clockwise or counterclockwise. Push the crown back in to restart the second hand.

Strap Maintenance

The strap or bracelet of your DeTomaso watch should be checked regularly for any signs of wear or damage and cleaned to remove dirt and oils from your skin. Leather or rubber straps can be wiped down with a soft, damp cloth. Metal bracelets should be cleaned with a specialized jewelry cleaning solution. Have loose or broken strap attachments repaired or replaced immediately to avoid loss or damage to your watch?


When not wearing your DeTomaso watch, store it in a safe location away from extreme temperatures, strong magnetic fields, and moisture. For extended periods, it is best to keep your watch on a watch winder to maintain tension in the mainspring. Be sure to wipe down the entire watch with a microfiber cloth before storing it to remove any fingerprints or oils that can build up over time.

By diligently following these care and maintenance steps, you can keep your DeTomaso watch functioning accurately and looking polished for generations. Proper servicing and care will only add to the lasting value of this timeless luxury accessory.

DeTomaso Watches vs. Other Luxury Brands

DeTomaso watches stand out from other luxury watch brands in several key ways. When comparing DeTomaso to competitors like Rolex, Patek Philippe or Audemars Piguet, you’ll notice some distinguishing factors.

Price Point

DeTomaso watches are notably more affordable than comparable luxury brands, typically ranging from $5,000 to $30,000. While still an investment, DeTomaso provides high-quality and stylish timepieces at a lower cost than most prestigious Swiss brands. For those seeking a luxury watch without the exorbitant price tag, DeTomaso offers an appealing option.


DeTomaso watches are renowned for their sleek, minimalist design. Featuring clean lines, a simple face, and high-quality materials like sapphire crystal, rose gold, and alligator leather, DeTomaso’s sophisticated yet understated styling gives the brand a modern feel. The focus remains on high-end, timeless pieces rather than flashy trends. This design ethos appeals to watch connoisseurs with an eye for subtle elegance.


While DeTomaso lacks the century-long history of other esteemed brands, the company was founded in 1975 by Italian automotive designer Alejandro de Tomaso. Drawing on a rich tradition of Italian craftsmanship, DeTomaso produces watches with a similar dedication to performance, precision, and artistry as their founder’s luxury sports cars. This unique heritage and commitment to excellence have established DeTomaso as an innovative player in the luxury watch industry.

In summary, when weighing DeTomaso versus more well-known luxury brands, you can expect lower prices, minimalistic styling, and a relatively recent yet compelling heritage. For those seeking a high-quality timepiece in a more contemporary style and at an accessible price point, DeTomaso masterfully combines luxury and value. The brand has carved out its own niche in the watch world by staying true to its vision of sophisticated, performance-driven design.

DeTomaso Watch FAQs: Your Top Questions Answered

As an owner of a DeTomaso luxury timepiece, you likely have some questions about your investment. Here are answers to some of the most frequently asked questions about DeTomaso watches.

What is the history of the DeTomaso brand?

DeTomaso is an Italian luxury watchmaker founded in 1959 by Alejandro de Tomaso, an Argentine-born entrepreneur and automotive industrialist. The brand is renowned for combining Italian design and Swiss precision in its timepieces. DeTomaso started as a producer of high-end sports cars before launching its first watch collections in the early 1970s. Today, DeTomaso is owned by the Swiss luxury group Festina Lotus and continues to produce prestigious watches from its atelier in Switzerland.

How often should I service my DeTomaso watch?

To keep your DeTomaso watch functioning properly and maintain its value, it is recommended to have it serviced approximately every 3 to 5 years by an authorized DeTomaso watchmaker. During servicing, the watchmaker will perform a comprehensive inspection and testing to ensure precise timekeeping and make any necessary repairs or part replacements. The service interval depends on the specific caliber of your watch’s movement and how often you wear the timepiece. It is best to follow the recommendations in your watch’s warranty and user guide.

Is my DeTomaso watch water-resistant? What precautions should I take?

Most DeTomaso watches have at least moderate water resistance (3 ATM or 30 meters) suitable for minor splashing. However, they are not designed for underwater activities like swimming or diving. To avoid water damage, do not manipulate the crown or pushers while the watch is wet or immersed. After exposure to moisture, dry the watch with a soft cloth and have the water resistance checked by a watchmaker during your next service. For optimal longevity, it is best to avoid regular exposure to liquids whenever possible.

How can I tell if my DeTomaso watch is authentic?

Some key signs of an authentic DeTomaso luxury timepiece include:

โ€ข High-quality materials like stainless steel, gold, and diamonds for gem-set pieces. Imitations often use cheaper bases and stones.

โ€ขSmooth second-hand sweeping motion. Counterfeit pieces typically have a visibly jerky ticking movement.

โ€ขCrisp, clear dial with perfectly aligned hour markers and hands. Replicas tend to look uneven, off-center, or misprinted.

โ€ขSolid, evenly-weighted feel. Fake watches feel noticeably lighter and unbalanced.

โ€ขEngraved DeTomaso logo on the crown, clasp, and case back. Imitations lack these fine details.

โ€ขCertificate of Authenticity and warranty card from an authorized dealer. Counter


As you have seen, DeTomaso watches represent the pinnacle of luxury timepieces. From their meticulous Swiss craftsmanship to their prestigious brand heritage, DeTomaso creates watches that transcend the passage of time. When you purchase a DeTomaso, you are investing in an heirloom that can be cherished for generations. Though styles and technologies may change, the unparalleled quality and beauty of a DeTomaso remain timeless. For those seeking to own a piece of horological history and experience the finest traditions of watchmaking, DeTomaso offers a legacy of luxury on your wrist.

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