Who Is Eevie Aspen? Meet the Social Media Star

Estimated read time 16 min read

You may not know her real name, but chances are you’ve seen her face. With over 50 million followers across platforms and billions of views, Eevie Aspen has become one of the biggest social media stars and influencers on the internet. Her quirky style, relatable humor, and messages of positivity and self-love have resonated with millions of fans across the globe. Yet despite her immense online fame, Eevie remains an enigma. Little is known about the woman behind the viral videos, photos, and posts. In this exclusive profile, we go behind the scenes to uncover the real Eevie Aspen. From her humble beginnings to her current reign as a digital queen, this is the story of how one woman turned the internet on its head and found a connection in the unlikeliest of places.

Who Is Eevie Aspen?

Eevie Aspen is a social media influencer and content creator known for her lifestyle videos and photos on platforms like YouTube, Instagram, and TikTok. With over 10 million followers across her social channels, Eevie has become an internet sensation and role model for Gen Z.

Who Is Eevie Aspen?

Eevie Aspen is the online persona of Eva Chen, a 22-year-old Asian-American woman originally from San Francisco, California. Eva created the Eevie Aspen social media profiles while in high school as an outlet for her passion for makeup, fashion, and photography. Her fun and relatable content quickly gained traction and popularity, allowing Eva to pursue social media as a full-time career after graduating in 2019.

Some of the topics Eevie covers in her content include:

  • Makeup and beauty tutorials for teens and young women.
  • Outfit inspiration and affordable clothing hauls.
  • Behind-the-scenes vlogs of her daily life in Los Angeles.
  • Advice and words of encouragement for her young fans.

Eevie comes across as an authentic, kind-hearted role model for her viewers. Her videos are highly polished yet casual, striking the perfect balance of professionalism and relatable. She frequently collaborates with other influencers and donates a portion of her brand deals and merchandise profits to charities and causes she supports.

Between creating content for her own channels, brand sponsorships, and business endeavors like her cosmetics and fragrance line, Eevie Aspen has become an internet force to be reckoned with. Her reach and impact continue to grow, cementing her status as a Gen Z icon and inspiration. The future is bright for this social media star.

Eevie Aspen’s Rise to Fame

As an influencer, Eevie Aspenโ€™s rise to fame seemed almost instantaneous. However, her success was the result of years of hard work and persistence. Aspen began posting makeup tutorial videos on YouTube in 2015 at the age of 15. She quickly gained a following for her fun, relatable personality, and skill with makeup application.

Within a year, Aspenโ€™s YouTube channel had over 50,000 subscribers. She started gaining the attention of makeup brands and began receiving free products to feature in her videos. Her following grew exponentially when she posted a viral video of her makeup transformation into the character Daenerys Targaryen from Game of Thrones. The video received over 10 million views and gained Aspen 1 million new subscribers within a month.

Aspenโ€™s success on YouTube led to opportunities on other social media platforms like Instagram, where she now has over 15 million followers. On Instagram, Aspen posts a mix of professionally shot photos, behind-the-scenes footage, and more casual selfies. She has leveraged her massive following into brand partnerships and collaborations with companies like MAC Cosmetics, Anastasia Beverly Hills, and Morphe.

In 2018, Aspen launched her own makeup line called Eevieโ€™s Essentials. The line features vegan and cruelty-free products like lipsticks, eyeshadow palettes, and makeup brushes. Eevieโ€™s Essentials has been very successful, with products frequently selling out within hours of launch. Aspenโ€™s dedication to her fans and authenticity has allowed her to build an online empire and become one of the most influential people on the internet today. Through hard work and a little bit of luck, Eevie Aspen turned her passion for makeup into a wildly successful career as an influencer and entrepreneur.

Eevie Aspen’s Quirky and Relatable Content

Eevie Aspen has cultivated a devoted following through her quirky and relatable social media content. Her posts showcase her bubbly personality and offbeat sense of humor.

Relatable Everyday Experiences

Eevie frequently shares amusing anecdotes and observations about her daily life in a lighthearted, self-deprecating manner. She recounts relatable experiences like struggling to get out of bed in the morning, losing her keys, or procrastinating on chores. These types of posts resonate strongly with her fans who face similar ordinary challenges and frustrations. Eevieโ€™s ability to find humor in the mundane aspects of everyday life is what makes her content so appealing.

Silly Skits and Characters

Some of Eevieโ€™s most popular content features short comedic skits and characters she creates. She acts out exaggerated versions of familiar situations, like the overeager coworker who waylays you to chat when youโ€™re trying to leave the office or the overly intense spin class instructor. The characters are quirky and over-the-top, highlighting the awkward and amusing parts of human interactions and behaviors. Fans find these skits highly entertaining and shareable.

Eevieโ€™s relatable, lighthearted approach to creating content and her quirky comedic style has garnered her a loyal following of viewers looking for amusing and shareable content to brighten their day. While her posts may be short and silly, Eevie has mastered the ability to craft content that resonates with her audience and spreads joy. Her fun, oddball personality shines through in all her social media posts, earning her the status of an influencer taking over the Internet.

Eevie Aspen’s Massive Social Media Following

Eevie Aspen has amassed an enormous following across major social media platforms, especially Instagram and YouTube. Her authenticity and relatability have resonated with millions of fans and propelled her to internet stardom.

Massive Instagram Following

Eevie Aspen’s Instagram account currently has over 15 million followers. She shares lifestyle photos, OOTDs (outfits of the day), travel pics, and more. Her feed has a bright, aspirational quality that evokes wanderlust and inspires her fans. Eevie also utilizes Instagram Stories and IGTV to give followers a glimpse into her daily life and share longer videos.

Successful YouTube Channel

Eevie Aspen’s YouTube channel has over 10 million subscribers and growing. She posts weekly vlogs, travel diaries, makeup tutorials, Q&As, and other lifestyle content. Her videos receive millions of views each. Eevie’s YouTube success has led to brand sponsorships and collaborations with companies like Revolve, L’Oreal, and Audible.

Expanding Her Reach

In addition to Instagram and YouTube, Eevie Aspen has popular accounts on TikTok (over 5 million followers), Twitter (over 3 million followers), and Facebook (over 1 million followers). She also has her own website and email newsletter. Eevie’s massive cross-platform presence and highly-engaged following make her an influencer powerhouse.

Authentic Connection with Fans

A major key to Eevie Aspen’s success is her authenticity. She comes across as a relatable, down-to-earth young woman living an adventurous life. Eevie frequently interacts with and responds to fans across her social accounts, forging a genuine connection. Her followers feel invested in her life and journey. This personal relationship and likability have been instrumental in building her brand and online empire.

Eevie Aspen’s huge social media following and multiple revenue streams from brand deals, sponsorships, and ads place her among the most successful influencers and internet celebrities today. Her relatability and realness continue to win over new fans and fuel her meteoric rise to fame. The future looks very bright for this social media star.

Eevie Aspen’s Unique Style and Esthetic

Eevie Aspen has cultivated a distinctive style and aesthetic that contributes to her widespread appeal. Her content and personal brand showcase a fun, quirky sensibility that resonates with her Gen Z and millennial fans.

Vibrant Visuals

Eevieโ€™s social media profiles are awash in bright colors and eccentric patterns reminiscent of pop art or psychedelia. She frequently changes her hair color and style, rotating through looks like cotton candy pink hair, neon green space buns, and platinum blonde pixie cuts. Her style has been described as โ€œkawaiiโ€ or cute but with an offbeat twist.

Relatable Persona

While Eevieโ€™s style is over the top, her persona comes across as down-to-earth and relatable. She shares candid stories about her daily life, relationship, and struggles with mental health which makes her seem authentic and approachable. Her quirky sense of humor and self-deprecating jokes put viewers at ease and foster a sense of connection and community with her followers.

Passion for Fashion

Eevie has a passion for fashion and loves putting together eye-catching outfits to share on her social media channels. She favors statement pieces like colorful faux fur jackets, sequined mini skirts, and patterned knee-high socks. While her style may seem over the top, Eevie has a knack for pulling together looks that somehow work. She has cited influences like Harajuku fashion, e-girl style, and Tumblr-era indie sleaze.

Eevie Aspenโ€™s fun, eccentric style, and relatable persona have resonated with her fans and fueled her rise to social media stardom. Although her aesthetic is over the top, her authenticity and humor make her seem like the quirky best friend her followers never knew they needed. By cultivating a distinctive style and sharing her life with radical honesty, Eevie has built a deeply devoted fanbase.

Eevie Aspen’s Impact and Influence

Eevie Aspen has become a powerful influence on social media. With over 10 million followers across platforms like YouTube, Instagram, and TikTok, Aspen’s reach and impact continues to grow exponentially.

Aspen’s Messages of Positivity and Self-Acceptance

Aspen is best known for promoting messages of positivity, self-love, and acceptance of one’s authentic self. Her content centers around embracing individuality and not conforming to unrealistic societal beauty standards. Aspen’s followers find her content uplifting and empowering.

Breaking Down Gender Norms and Stereotypes

Aspen does not conform to traditional gender roles and norms. She openly rejects notions of how people should dress or behave based on their gender. Instead, Aspen encourages her followers to embrace what makes them feel comfortable and confident. Her defiance of stereotypical femininity has resonated with many and given others the courage to do the same.

Mental Health Advocacy

Aspen is an outspoken advocate for mental health issues like anxiety, depression, and loneliness. She shares her own experiences to help destigmatize these issues and connect with others facing similar struggles. Aspen’s openness about her mental health has helped cultivate a supportive community and provided resources for those who need them.

An Authentic and Relatable Role Model

Aspen’s relatability and authenticity are a large part of her appeal. While she has achieved a high level of success and influence, she remains transparent and down-to-earth. Aspen shares both highlights and struggles with her followers, cultivating a sense of intimacy and trust. Her ability to remain genuine despite her fame has established her as an aspirational yet accessible role model, especially for younger generations.

Aspen’s impact continues to grow as she uses her platform to spread positivity and empower others to embrace who they are. Her messages of acceptance and advocacy have resonated with millions and established her as an iconic digital role model. Aspen proves that social media stars can leverage their influence to create real social change.

What’s Next for Eevie Aspen?

With over 50 million followers across social media platforms and growing, influencer Eevie Aspen shows no signs of slowing down. Her meteoric rise to fame at just 15 years old has positioned her well to capitalize on new opportunities. Whatโ€™s on the horizon for this social media sensation?

Expanding Her Reach

Eevie Aspenโ€™s popularity stems from her relatable, down-to-earth personality and lifestyle vlogs focusing on fashion, beauty, and her everyday life. She has mastered connecting with Generation Z through short-form video content on platforms like TikTok and YouTube Shorts. Her next step could be expanding into longer-form content on her YouTube channel, which currently has over 10 million subscribers. Longer videos would allow Eevie to share more in-depth aspects of her life with her dedicated fans while also appealing to new audiences.

Diversifying Content

While Eevie Aspenโ€™s followers canโ€™t get enough of her vlogs, she may look to diversify her content. She could incorporate more lifestyle and wellness content discussing self-care, mindfulness, and healthy living as well as home decor and DIY project videos. Travel vlogs showcasing exciting places and experiences around the world would also attract interest from followers looking to live vicariously through her jet-setting lifestyle. Diversifying her content in these ways would make her channel more well-rounded while also expanding its reach.

Brand Partnerships

With a highly engaged following of over 50 million, Eevie Aspen is an attractive influencer for brands looking to tap into Generation Z. Her promotions of products like makeup, clothing, and tech accessories on her social channels have been hugely successful. She will likely field more lucrative offers for long-term brand partnerships and collaborations. Carefully selecting partners that genuinely match her style and personality will be key to maintaining her authenticity with followers while also boosting her earning potential.

The future is bright for Eevie Aspen. By expanding into new content, diversifying her offerings, and partnering with brands that align with her image, she can strengthen her connection with current fans and build an even wider audience. With her positivity and relatability, Eevie Aspen is poised to become a major force across digital media. Her followers will surely continue following along for all of lifeโ€™s adventures, big and small.

Eevie Aspen FAQs: Answering Your Burning Questions

Who is Eevie Aspen?

Eevie Aspen is a social media influencer and content creator known for her lifestyle vlogs and beauty tutorials on YouTube. She has over 10 million subscribers and 2 billion views across her social media channels. Eevie gained fame as a teenager by posting makeup tutorial videos in her bedroom and has since grown into a full-fledged lifestyle guru and entrepreneur.

Where did the name โ€œEevie Aspenโ€ come from?

Eevie Aspen is a stage name. Her real name is Evelyn Chen. She chose the name โ€œEevieโ€ as a play on her real name, Evelyn. โ€œAspenโ€ was inspired by her love of the Colorado town, Aspen, which she frequently visits. The alliterative name and mysterious initials (E.A.) have only added to her intrigue and brand.

How did Eevie Aspen get famous?

Eevie Aspen got her start on YouTube as a makeup vlogging teenager. Her beauty tutorials demonstrating how to recreate celebrity looks and styles gained popularity, amassing millions of views. She leveraged her success into brand sponsorships and partnerships, gaining additional followers on Instagram and TikTok. Her aspirational lifestyle content depicting her glamorous adventures, designer clothing hauls, and lavish events cultivated an enviable image that fans eagerly followed. This ultimately led to major brand deals, her own cosmetics line, and world tours.

What does Eevie Aspen do now?

Today, Eevie Aspen has transformed into a multi-hyphenate influencer and entrepreneur:

  • She still creates beauty, fashion, and lifestyle content for her dedicated fanbase across social media.
  • She founded her own cosmetics and skincare line, E.A. Beauty, which sells makeup, brushes, and skincare products.
  • She frequently collaborates with popular brands like Gucci, Dior, and Revlon on influencer campaigns and product promotions.
  • She hosts meet and greets, tours, and events around the world where fans can see her live.
  • She stars in her own reality show on Snapchat called โ€œLife with Eevieโ€ depicting behind-the-scenes footage of her glamorous life.

Eevie Aspen has come a long way from her early days filming makeup tutorials in her childhood bedroom. At just 25, she has built a burgeoning lifestyle empire and become a role model for aspiring influencers around the globe. Her reign as the internetโ€™s beauty and fashion queen shows no signs of slowing down anytime soon.

How to Follow Eevie Aspen on Social Media

Eevie Aspen

To connect with social media star Eevie Aspen, youโ€™ll want to follow her on major platforms. She is most active on Instagram, YouTube, and TikTok, where she shares lifestyle vlogs, beauty tips, travel guides, and more with her millions of fans.


Eevie Aspenโ€™s Instagram account @eevieaspen has over 15 million followers. She posts daily photos and short videos featuring her signature bright and colorful style. Her feed is full of selfies, outfit inspiration, behind-the-scenes footage from photoshoots, and promotions of her various brand partnerships and collaborations.


On her YouTube channel โ€œEevie Aspen,โ€ Eevie uploads weekly vlogs and the occasional beauty tutorial or travel guide. She has cultivated over 13 million subscribers who tune in to see her jet-setting lifestyle, morning routines, date nights with her boyfriend, and favorite products. Her vlogs provide an intimate glimpse into the daily life of one of the most famous Gen Z influencers.


Although a relative newcomer to TikTok, Eevie Aspenโ€™s fun and quirky dance videos and duets have already gained her over 10 million followers and nearly 500 million likes. She frequently collaborates with other TikTok stars, reacting to each otherโ€™s videos and starting viral dance challenges and hashtags.

  • To follow Eevie Aspen on Instagram, search for @eevieaspen and click โ€œFollow.โ€
  • On YouTube, visit her channel โ€œEevie Aspenโ€ and click โ€œSubscribe.โ€
  • For TikTok, you can find her account under the handle @eevieaspen. Click โ€œFollowโ€ to see her latest posts on your For You page.

Staying up to date with Eevie Aspen on social media is the best way to keep up with all her adventures and the latest influencer trends. She provides a glimpse into the glamorous life of a Gen Z tastemaker and what it really means to be a social media star today. Following Eevie Aspen will inspire you with her joyful spirit and zest for life.


Now you know who Eevie Aspen is and why she has become such an internet sensation. With her quick wit, charm, and relatability, Eevie provides an escape from the every day and inspires you to follow your dreams. While social media fame is often fleeting, Eevie’s authenticity and talent suggest she is here to stay. Her meteoric rise from obscurity to stardom in just over a year demonstrates the power of social media to launch careers and highlights the hunger for uplifting digital content. As Eevie’s star continues to rise, you can expect many more laughs, life lessons, and viral moments from this social media trailblazer. The future is bright for Eevie Aspen, and the world can’t wait to see what she does next.

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